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Sunday 24 January

Petersfield - Branding

Petersfield is a market town in East Hampshire, South East England. The Town is situated on the northern slopes of the South Downs, wholly within the Area of Outstanding Natural Beauty, soon to be part of the South Downs National Park.

Petersfield Tomorrow has been looking at how to enhance the Petersfield experience for visitors, thereby increasing the economic return from the tourism market. Research shows that Petersfield suffers from a lack of a distinct identity, and the promotional material available has no consistent theme or message.

Why Brand?

  • To make Petersfield distinct from other destinations and promote its unique selling points
  • To provide a visual identity for the town that references it to the South Downs
  • To provide coherency and consistency to enable the town to sell itself as a destination
Web ready .jpeg reversed on Petersfield Dark green Web ready .jpeg in colour Web ready .jpeg in black & white

The way we talk and the words we choose help us tell our story and convey our message. Our tone of voice is a basic element and is as important as the colours and the images we use.

Please see the branding guidelines document that explains the thinking behind the branding and gives specific guidance on its use.

The document includes logos suitable for both web use and printing.

The Petersfield Logo was kindly created by Navigate Design of Petersfield and developed through a process of public consultation.The Petersfield brand is the copyrighted property of Petersfield Tomorrow. Reproduction is allowed by businesses, organsiations and individuals for the purposes of promoting the town and area of Petersfield.

This project forms part of the ongoing work by Petersfield Tomorrow to improve the economic, social and environmental wellbeing of the town and its surroundings in repsonse to the needs identified in the Market Town Healthcheck process.
This project has been supported by Hidden Britain South East, East Hampshire District Council, Petersfield Town Council, and Collabor8.
Links to download the various logo files (clearly labelled as to what they are for (jpegs for web and eps for print)
jpeg_whiteout_green.jpg jpeg_colour.jpg jpeg_b&w.jpg
eps_whiteout_green.eps eps_colour.eps eps_b&w.eps